April 7, 2015

Krispy Kreme Introduces New App


Krispy Kreme has always been one of the well loved doughnuts and coffee shop in the Philippines since they opened the flagship store in 2006. People always make a beeline just to eat and take home boxes of their delicious doughnuts and coffee, and the store has always been at the forefront of innovative ideas – may it be with the doughnut flavors or with different promos.

Krispy Kreme now introduces the first mobile app of its kind that lets the customers order their favorite Krispy Kreme treats using their smart phones. Powered by Mobext, it is available both on IOS and Android, and through it, customers can already place an order – either for delivery or pick up. The delivery area is currently limited to certain key areas within the Greater Manila Area, but fans who are not covered by the delivery area can still order doughnuts for pick up.



Upon installing, sign up and supply the necessary details.



Then you choose the products you want to order and proceed to checkout. For delivery orders, supply the address of delivery, for pick up orders, indicate the branch and the time of pick up so it will be ready once you arrive at the store. Review the order slip, and if you have any requests and instructions, there will be a box below for you to write on. For example, if your order is for delivery, you can say “Look for Ms. So and So” and if it is for pick up, you can also indicate who will pick up the order.


This app is so flexible because people can now order for people far from them. A mother living in the province can now have a box of doughnuts delivered to her son or daughter studying in Metro Manila as her way of congratulating them for finishing the semester with flying colors, A friend who cannot attend a college get-together can now send boxes of doughnuts as contribution to the potluck party, and a boyfriend can now order doughnuts as peace offering to his girlfriend.



Once you successfully placed your order, a customer service representative will call you to confirm your order. If you have any last minute requests, you may also use this time to do so.

As for my sister, she opted to order her doughnuts for delivery, since she is working in Makati City and wanted to treat her colleagues. She placed the order the night before, and asked the doughnuts to be delivered 12nn of the following day. She expected some delays as her work place is a little difficult to find, but by 12:10pm of the next day her order arrived.



Delivery orders are available from 8am to 8pm only, and orders must be worth 500 pesos up. Given the initial stage, I am impressed with the experience, though I hope they will have a bigger coverage in the future.
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